DSS - Data Science & Strategie

If you want to start a new software project today, you will likely be looking at Python for your codebase. It's easy to use and allows for quick development thanks to the many great third party libraries.

In machine learning, normalization/standardization involves feature scaling, where the features (variables) used for making predictions are scaled to the same range of values. The feature scaling process is applied in the data preprocessing step before applying any machine learning algorithm.

Azure Databricks is an Apache Spark-based analytics service that allows you to build end-to-end machine learning & real-time analytics solutions. Azure Databricks offers all of the components and capabilities of Apache Spark with a possibility to integrate it with other Microsoft Azure services.

What’s a DMP A DMP is a data management platform typically used in digital marketing & advertising to collect, build & distribute target audiences across various platforms. It typically acts as the heart of a Marketing organization as it holds all relevant data used for targeting incl. behavioural data (web- & app-tracking), 1th party CRM data (incl. socio-demographics & transaction data) and advertising feedback data (who saw which ad).

This insight makes you understand how Qlik can help you gain more value from big data.