Profisee

The same customer exists three times in your CRM, each with a different address. Product data disagrees between ERP and e-commerce. Finance spends days reconciling reports that should match. And the AI initiative everyone is excited about stalls, because agents and Copilots are only as reliable as the data they reason over.

These problems look different, but they share one root cause: master data.

Your customers, suppliers, products, materials and employees are the most crucial information in your organisation, the foundation of daily operations, analytics and AI. When that data lives scattered and duplicated across systems, everything built on top of it suffers.

Master Data Management (MDM) with Profisee fixes this at the source: matching, merging and governing your core data into a single, stewarded golden record, and syndicating that trusted data back to the systems, analytics and AI agents that need it.

What an MDM solution brings

A modern MDM platform covers the full lifecycle of your master data, from ingestion to trusted consumption:

• Flexible data modelling. Define your master data domains (customer, supplier, product, material, finance and more) and their attributes, relationships and hierarchies, without custom development.
• Matching and golden record creation. Automatically identify duplicates across systems using configurable and AI-assisted matching, and merge them into a single golden record with survivorship rules that decide which source wins per attribute.
• Data quality management. Validate, standardise and enrich data at entry and in bulk, with quality rules, verification services and continuous monitoring of data quality KPIs.
• Data stewardship and workflow. Route exceptions, approvals and change requests to the right business people through task-driven workflows, with full audit trail of who changed what and why.
• Hierarchy and reference data management. Manage rollups, groupings and shared code lists (countries, currencies, categories) consistently across the organisation.
• Integration and syndication. Connect to source systems in real time or batch, and publish trusted golden records back to ERP, CRM, your data platform and downstream analytics and AI.
• Governance and security. Role-based access, data lineage and policy alignment, so master data management operates within your broader data governance framework.

Why Profisee

element61 evaluated the MDM market and partners with Profisee because we believe it is the premier MDM solution for Microsoft-centric environments:

• Gartner Magic Quadrant Leader. Profisee is a Leader in the 2026 Gartner Magic Quadrant for Master Data Management Solutions, with consistently strong customer satisfaction on Gartner Peer Insights.
• Native to Microsoft Fabric. Profisee offers the only native MDM workload inside Microsoft Fabric. Master, steward and govern core entities directly within Fabric, moving data from bronze to a governed golden layer in OneLake without leaving the platform.
• Deeply integrated with the Microsoft stack. Available on the Azure Marketplace with SaaS and PaaS deployment on Azure, and integrating with Microsoft Purview, Power BI and Azure integration services. Profisee is Microsoft's long-standing preferred MDM partner.
• AI-first platform. Aisey, Profisee's AI assistant for MDM, automates configuration, setup and data stewardship. The Profisee MCP Server lets AI agents and Copilot securely read and write trusted master data.
• Built for business users. No-code configuration, role-specific stewardship interfaces and an intuitive experience that lets business users manage data effectively, with IT in a supporting role. MDM becomes a collaborative effort rather than an IT project.
• Multidomain, fast time-to-value. Customer, supplier, product, material, finance or any other domain on one platform, delivered as a service so you get started in weeks, with value in months rather than years.

Profisee within the Microsoft data estate: mastering, stewarding and syndicating golden records across Fabric, Azure and your operational systems.

Why element61 and Profisee

element61 is your thought-leading partner for Data, Analytics and AI in Belgium, and a Microsoft Solution Partner for Data & AI with deep expertise in Microsoft Fabric, Azure and Purview. As a Profisee implementation partner, we combine what makes MDM projects succeed:

• Business-first approach. MDM is not a tooling exercise. We start from the business case, the data domains that matter and the operating model: data owners, stewards and workflows that keep golden records golden.
• Deep Microsoft integration expertise. We design MDM architectures that fit natively into your Microsoft data estate: Fabric, OneLake, Azure integration services, Purview governance and Power BI consumption.
• End-to-end delivery. From maturity assessment and business case over implementation and integration to data governance embedding and managed evolution.

Our Profisee services

• MDM strategy, business case and roadmap definition
• Data domain discovery and prioritisation workshops
• Profisee platform implementation and configuration
• Matching, survivorship and data quality rule design
• Integration with source systems, Microsoft Fabric and Azure services
• Alignment with Microsoft Purview and your data governance operating model
• Data stewardship enablement, training and coaching
• Ongoing support and managed evolution